On Set

Every time we make a movie we can also make a difference. We’re asking writers, actors, directors, producers and everyone involved in making films to join in our #WatchInColor campaign for more diversity in film.

How to get involved:

  • Put more diverse characters on screen. Writers, casting directors and directors can all make a difference here. By making our characters more diverse we can make them more surprising, more memorable and more original, and we create more opportunities for minority actors to find work.
  • Hire more diverse crews. A greater variety of experience gives you a greater variety of talent.
  • Diversify your contact networks. People will always hire people they know, so get to know a wider group of people.
  • Share your on-set clips and images, and if you use the #WatchInColor hashtag we can help to spread the word.
  • Share your favorite talent and movies that reflect America’s true colors, and tag them #WatchInColor.
  • Encourage your friends and colleagues to join the movement.

And last, please send a video message to your member of Congress to show your support for the #WatchInColor campaign!



We’re dedicating our air-time to getting films by and with minority filmmakers seen by our audiences. We have committed 100 hours of ShortsTV airtime to films by minority filmmakers before the Oscars in February. We’re challenging other TV channels across America to do the same. 

Learn more at www.shorts.tv.



Industry Leaders:

You have the power to affect the lives of millions of Americans.  Your choices can help make film and television more diverse, provide opportunities for emerging filmmaking talent and give viewers access to programs that reflect America in all its diversity.

Film and TV are so powerful that they can shape our self-image. That’s why they ought to reflect America. Today, they do not; in fact, diverse communities are underrepresented by 3:1 among leading cast members, 3:1 among directors, and 5:1 among writers.  There is no lack of diverse, talented actors and filmmakers, but they need a chance.

We urge you to help provide that chance for thousands of minority filmmakers on both sides the camera. Short film is a big part of the solution.  With lower barriers to entry, short film is naturally more diverse; talented actors and filmmakers can create professional productions with lower budgets and more freedom of content than Hollywood demands. 

Short film is a proven way to build the pipeline of minority talent needed to make the film and TV industries more inclusive.  Please offer your customers access to short film.