Privacy Policy

The Privacy and Cookies Policy sets out how we collect and use any personal information that you give us, such as your name, address, telephone number or email address. You should read this Privacy and Cookies Policy in conjunction with the website Terms and Conditions.

Who We Are

This document sets out the privacy and cookies policy of SHORTS INTERNATIONAL LIMITED, 6-8 Luke Street, London EC2A 4XY, Company Number 03962510. This policy explains how SHORTS INTERNATIONAL LIMITED and its affiliated companies (“we”, “us”, “our”) use your personal information (meaning any information about you which is personally identifiable like your name, user name, date of birth, gender, address, telephone number or email address and is generally referred to throughout this policy as “Data”).  It applies to Data collected from you. Our legal status under UK data protection law that of a “data controller” and in this capacity we will securely store and process your Data which you have provided to us. “Data controller” is a legal term used in the Data Protection Act 1998 (the “Act”) to signify the person who controls what to do with any given Data.

How We Collect and Use Your Data


We collect your Data in two ways: Firstly, when you give it to us (for example, when you provide information about yourself on an online form when participating in a competition or promotion). We use this Data to process requests or orders, to enter you for competitions or promotions which you have indicated you wish to enter, to identify your personal preferences and to match your needs with relevant services or products. Secondly, when you register for our services using our registration services. The Data you provide to us via online registration is used to provide you with access via your user name and password to our website(s), to enable you: to enter competitions on the website(s) using your user name and password, to post messages on the message board, to help us improve the website(s), to sign up to receive newsletters, to participate in the interactive features of our services and to notify you about changes to our services and to set up a personal profile on the website(s). It is your responsibility to keep your password secure at all times and we shall not be liable for any unauthorised use of your password. If you are visiting our website(s) from a country other than the country in which our server is located (currently, the United Kingdom), the various communications will necessarily result in the transfer of information across international boundaries. By visiting our website(s) and communicating electronically with us, you consent to these transfers.

Data Sharing and Disclosure

We may disclose your Data to any member of our group, which means our subsidiaries, our ultimate holding company and its subsidiaries, as defined in section 736 of the UK Companies Act 1985.

With your consent we (and if applicable, our partners or other trusted third parties) may use Data for certain marketing, market research, analysis and related purposes. It is up to you how much or how little Data you allow us to use for these purposes. On registration, you will always be offered the opportunity to give your consent if you are happy for us to use your Data in this way.

These purposes may include:


  • to communicate with you from time to time by email and (where you provide us with those details either via the website(s) or elsewhere) by mobile (using SMS or, if your mobile device permits, MMS messages or similar technologies) and occasionally by post, with information, offers and other material which may interest you;
  • to make your Data available from time to time to trusted partners and third parties, for the same purposes as above;
  • to conduct market research, for example by asking you to participate in a survey about topical issues conducted by us or trusted partners or third parties. We will always try to tell you before you participate in the survey how any Data you provide in the survey will be used; or
  • to enable us and third parties acting on our behalf to analyse your Data, in a non-identifying form, (generally in the form of statistics), so that we can identify trends about usage of our website(s) or services and improve them;
  • additionally we reserve the right to access and disclose your Data in order to comply with applicable laws, to comply with lawful requests from governments, law enforcement agencies or parties whose request we reasonably consider to be justified in connection with any allegations by any party about your abuse of our services, to operate our systems properly or to protect ourselves or our users.

Automatic Information

Like many websites, we use “cookies.” Cookies are small text files that websites automatically save to the cookie file of the browser on your computer when you enter the website. We do not use cookies that access any information stored on your hard drive or damage or otherwise endanger your computer. We use cookies to identify your computer when you visit the website(s) and to track and assist your navigation around the website(s). Examples of the information that may be collected and analysed using cookies are user-name, email address and password, the internet protocol (IP) address used to connect your computer to the internet, browser type and version, operating system and platform you use to connect, areas of the website(s) you viewed or searched for, the Uniform Resource Locators (URLs) from or through which you entered and exited our website(s) and the date and time of such activity. You can use the “Help” section of the tool bar on most browsers to change the settings on your computer, for example to notify you when you receive a cookie, or to refuse all cookies. However, some of the features of our website(s) may not work or may be more difficult to access if you refuse all cookies.

We may from time to time use a third party advertising company to serve advertisements on our website(s). This company may use information (including your name, address, email address or telephone number) about your visit to the website(s) in order to provide advertisements about goods and services that may be of interest to you. In the course of serving advertisements on the website(s), our third party advertiser may place or recognise a unique “cookie” on your browser.

Most web browsers automatically accept cookies but, if you prefer, you can change your browser to prevent that or to notify you each time a cookie is set. You can also learn more about cookies by visiting which includes additional useful information on cookies and how to block cookies using different types of browser. Please note however, that by blocking or deleting cookies used on our website(s), you may not be able to take full advantage of the website(s).

Unsubscribing/ Amending your Data

If you want to remove all of your Data from our database or withdraw your consent for some or all of our usage of your Data, you may do so by sending an email to specifying your name, user-name, email address and telephone number and describing your request in detail. In order to subsequently re-subscribe with the same user name, you will also need to email


Access to Data

The Act gives you the right to access Data held about you. Your right of access can be exercised in accordance with the Act. Any access request may be subject to a fee of £10 to meet our costs in providing you with details of the Data we hold about you.


We have taken steps to ensure that your Data is secure, including limiting the number of people who have physical access to our database servers, as well as electronic security systems and password protections that guard against unauthorised access. Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our website(s); any transmission is at your own risk.

Business Transfers

In the unlikely event that we sell or otherwise dispose of some or all of our business to another party, we reserve the right to transfer your Data as part of any assets sold or disposed of.

Changes to our Privacy and Cookies Policy

We will try to email you if there are any changes to this policy that materially affect how we use your Data. However, we encourage users to be responsible about their privacy and to check this policy from time to time and to update their preferences.


Pursuant to California Civil Code Section 1798.83, residents of the State of California have the right to request from companies conducting business in California a list of all third parties to which the company has disclosed certain categories of personal information during the preceding year for the third parties’ direct marketing purposes, and the categories of personal information the company shares. Alternatively, the law provides that a company that has a privacy policy that provides consumers choice (opt-out or opt-in) regarding sharing personal information with third parties for those third parties’ direct marketing purposes may instead provide information on how to exercise that choice. Shorts International Limited qualifies for the alternative option; it has a comprehensive privacy policy that sets forth that Shorts International Limited provides you choice prior to sharing your personal information with third parties for their direct marketing purposes.  If you do not opt-in or if you do not choose to opt-out at the time Shorts International Limited offers that choice, Shorts International Limited does not share your information with that identified third party for its direct marketing purposes.

If you are a California resident and you have questions about our practices with respect to sharing information with third parties for their direct marketing purposes and your ability to exercise choice, please send your request to the following email address: or write to us at the following mailing address: 6-8 Luke Street, London, EC2A 4XY, UK Attn: IT Department. You must put the statement “Your California Privacy Rights” in the subject field of your e-mail or include it in your writing if you choose to write to us at the designated mailing address. You must include your name, street address, city, state, and zip code. We are not responsible for notices that are not labelled or sent properly, or do not have complete information. Please note that we are only required to respond to one request per customer each year.